January is a boom month for the online dating industry as millions turn to the internet to find love. But composing a profile that makes you sound fascinating and unique is harder than it sounds. In the process, millions of people will try to summarise their characters in just a few paragraphs. But anyone who browses a few profiles will quickly become very familiar with a handful of phrases. This betrays its author's discomfort about using an internet dating site, says William Doherty, professor of family social science at the University of Minnesota. Dating coach Laurie Davis loves laughing at this generic assertion.

Looking to meet someone new? Think about it, it goes both ways — after all, how long do you spend on any one profile before swiping on across to the next? Read on to find out exactly what it takes to create a winning profile — and one that will get you all the super-likes you could wish for.

We asked the experts how to help three lonely hearts find love. When Liam moved to Manchester from south Wales in , he thought he was doing it for lasting love. Dating his girlfriend long distance for over a year, he found a job as a prison officer and moved north to be with her. He desperately wants a committed, long-term relationship , but is struggling to make it past consistent hook-ups.